Site Development: Extreme Online Marketing
by: Scott Lindsay
The key component to the web's best sites is ‘content’. These netrepreneurs understand the need to provide a professional site that is well developed, informational and error-free. For top websites quality content is essential.
If you have a pit in your stomach as you try to come to terms with how you might develop content for your site there may be a solution.
In the world of online marketing you have to consider the end goal. Once the goal is established, you can either learn the skills to help you reach the goal or bring others alongside to assist you in reaching the goal.
There are certainly plenty of webmasters that can assist in building your website to provide proper function and design. These professionals can provide instruction on how to integrate software applications that may be useful in attaining your goal.
A secondary area of consideration is the development of content. This is increasingly outsourced to the freelance writing community.
What a freelance writer can do for you . . .
1) Listen to you to help gain a clear understanding of what you want your website to achieve.
2) Provide ideas that may help you reach those goals.
3) Integrate content to compliment the overall site.
4) Provide informational articles that are optimized for search engines while still allowing the articles to connect with your visitors.
5) Work with you to develop meaningful product descriptions for your site.
6) Work to provide a comprehensive site tutorial for clients if needed.
7) Work to develop an e-course or e-book that helps inspire a level of trust and interest in your products or services.
8) Develop a series of articles for an ezine or autoresponder.
9) Can provide press releases for developing additional interest in your site.
10) Can provide visitors with the vision for your website through either a 'history' section or an 'about us' section.
A website is a terrible thing to waste. The time and attention you might expend on a business plan is no more important than the execution of your online business.
If you are in need of content for your site and you lack the budget for original material, the use of a free-to-use article service is another means of gaining quality content from experts in your field of interest. There are stipulations for use and more than one person can use the article, but this can be an additional means of providing relevant information to your visitors on a subject of mutual interest.
About The Author
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com.
